Digital Marketing Executive

Digital Marketing Manager

Role Overview

The successful candidate will be responsible for the sales and digital marketing for the two businesses;

– Lodge/Caravan manufacturer : Pemberton Park & Leisure Homes

– Website internet business : YourParks internet search website (Caravan Parks)

The role

· Develop and manage email marketing campaigns to increase the Pemberton / YourParks brands

· Support and boost the sales effort for both businesses

· Develop strategies and tactics to increase brand exposure and generate leads

· Bring digital information up to date, including the web site and social media pages.

· Liaise with the website designers on functionality and visual impact of the websites.

· Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required in order to deliver useful insights to help us improve the effectiveness of our digital marketing.

· Selling the YourParks product to holiday home / residential home park managers by means of telephone, email and face to face contact meetings.

· Liaising with our Area Sales Managers to assist in the selling of the Pemberton and YourParks brands

Skills:

· Experience of social media content and digital marketing

· A keen knowledge of website user experience and best practice

· Passionate about managing website content using CMS

· Ability to analyse performance of web site activities

· Provide recommendations towards improving web site experience.

· Experience using web analytics including Google Analytics as well as internet reporting tools.

· Strong sales and presentation skills ; able to develop and generate new customer accounts

· Experience managing key relationships with external parties

· Creative and commercial with an ideas-driven approach

Hours

· Job Type: Full-time (Monday – Friday 9am-5pm)